Buying and selling wine are a business based
on two main traditions: it’s a fun game of selling sheer plank and mediocre
wine to consumers who know nothing about wine but buys it because it’s
expensive. Then again, the wine market has been an exclusivist business for
centuries, and the price for wine is usually dogged by the supply and demand
principle. Nowadays, we’re talking about an incredibly successful affair and
believe it or not, the fine wine market goes through a boom in spite of a pretty
harsh economic crisis.
Before 2008, Californian cult wines such as
Screaming Eagle Cabernet, were selling for incredible amounts (hundreds of
dollar for one bottle), and the red Burgundies (Romanee-Conti) were often sold
for thousands. The people who bought these wines back in the day had no
intention of drinking them though. Because of the recession in 2008, the wine
market went through a rough patch, and its only way to salvation was to open a
Chinese market and start marketing fine wine again.
































