Will it work out?
The use of electronic
cigarettes (e-cigarettes) is growing at a fast pace when people are trying to
quit smoking of conventional cigarettes due to its health hazards. The most important
thing about e-cigarettes is not to burn tobacco but the atomizer in the
e-cigarette converts liquid (containing nicotine) into a vapor when the user
blow in the air from one side while using it. Nicotine, flavor and other
chemicals coming out from the vapor are essentially harmless as compared to the
cancer-causing toxins in regular cigarette smoke. That is the major reason of the
popularity of e-cigarettes.
According to an article
published on telegraph.co.uk,
British American Tobacco PLC (BAT), the
world’s 2nd biggest tobacco company, is planning to expand their
market in United States and
other European countries for their e-cigarette brand which is currently
popularly known and sold as Vype
e-cigarette in UK.
According to Kingsley Wheaton, BAT’s director of corporate affairs, its quite
natural for them to expand the market for their e-cig products when their
company's annual reports revealed a fall in the volume sales of traditional
cigarettes which they have been manufacturing for the addicted smokers.
Wayne Marler of sparks-ecigs.co.uk, a
small retailer of electronic cigarettes in UK, reported a significant increase
of traffic on his online store after its launch just four months back. A little
investment on the website itself and its marketing
through PPC and SEO (search engine optimization) triggered the great online
sales within just few months. According to him it wouldn’t have been possible
if the product was not hot and not in demand. The different flavors of the
e-liquid used in the e-cigarette are even catching the attention of non-regular
smokers and specially kids and young people. So the response in the retail
sector is also good while the manufacturers are trying to become global to
expand further.
Currently the e-cigarettes
are sold in the market as an unlicensed product as still not regulated by UK
government but according to an article published on nhs.uk
it has been announced by Medicines and Healthcare Products Regulatory Agency
(MHRA) that e-cigarettes would be licensed and regulated by the year 2006 as a
replacement product for traditional cigarettes which is harmful to human health
and causing deaths of its smokers in many cases. This is another great sign of
a bright future regarding the sales and production of e-cigarettes on large
scale and so a good news for the investors who want to invest in the business
of electronic cigarettes whether it is retail, wholesale or the manufacturing. According
to the article published on nhs.uk as mentioned above, MHRA is not going to put
any restrictions on the use of e-cigarettes but expects a medicine license to
be applied for, in order to carry out the business efficiently and in a legal
way with more safety awareness.
But we cannot even ignore the
downside of e-cigarettes. According to a press release by cdc.gov
(Centers for Disease Control and Prevention) the number of students in USA using
e-cigarettes in the year 2011 became more than double in the year 2012 and CDC
Director Tom Frieden showed concern for teens using e-cigarettes. Spread of the
use of e-cigarettes among teens is alarming for the government as nicotine used
in the e-cigarette is highly addictive drug and may even cause the reverse
effect of increasing the number of smokers who may even take further to
conventional cigarettes as well. So you never know where the world would
ultimately end up as it’s unpredictable whether e-cigarettes would help people
to quit smoke or it will increase the number of smokers who are just trying
e-cigs for fun. So you need to invest carefully.
About the Author: The post has been written by Rajesh Bihani.
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