Customers have become smarter these days. They have learnt
the art of buying things. The numerous options available across the market
certainly give them the edge to choose the product they want. The companies
just can’t fool them anymore. Customers have been committing enough mistakes,
and now know what is best for them.
Image credit: andreypopov / 123RF Stock Photo
The companies, therefore, needs to understand whom they are dealing with. Customers these days usually falls under two key trends. One who has just purchased your product and either he will become your regular customer, or may visit your store for another round of purchase, and then gallops away.
The companies, therefore, needs to understand whom they are dealing with. Customers these days usually falls under two key trends. One who has just purchased your product and either he will become your regular customer, or may visit your store for another round of purchase, and then gallops away.
The second trend of the customer is the one who will go on to become a loyal customer. Companies try hard to make sure that it has a strong
base of loyal customers, but significantly, it is not the loyal base of a
company that will ensure growth. There’s a twist here.






