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A person who owns a site should streamline his site in a manner, which will make a lot easier for search engines to navigate. Keeping more than enough hidden links wrapped under a text will be considered a bad SEO technique. Never mislead search engines. It can be disastrous for the site. The increasing use of high number of keywords in content is never considered a healthy practice. Therefore, avoid such tricks.
Don’t lay too much emphasis on page rank
A page rank is often very hard to understand. It is Google’s way of calculating value for a site, or a page. A low page rank does not necessarily mean the end of the world. A website with lower page rank can still earn a lot and become successful, where as sites with higher page rank might remain unsuccessful.
Update a site regularly
Fresh content should be added to a site regularly to inform search engines of a site’s presence. Search engines will throw such a site to search results more often than a site that does not get updated regularly.
Target keyword phrases
A keyword phrase is likely to get more traffic than contents that target only a single keyword. A single keyword invariably has more competition, and is considered not search specific. A keyword phrase is perhaps, more complete and is likely to be searched more often.
The use of quality content is perhaps the most important element in a site’s success and a perfect SEO technique. Original content will gain more visitors; it will also lead sites to be caught by search engines very often. The value of quality content is irreplaceable, and a site should never compromise on it.
Grammatical errors can destroy content. Care should be taken to proofread content to ensure that no grammatical errors and spelling mistakes exist within content. Such errors will lead to bad reputation. Committing errors on a regular basis will keep visitors away from the site.
It is important, therefore, to indulge in genuine SEO technique and promote a site within the rules of SEO.