The present
age belongs to digital media, which more advertisers are using to put their
messages across. Service providers now have an absolutely new source to
generate their revenues. Ad servers are playing a pivotal role in this budding
media market and offering great solutions to their subscribers.
As they are
positioned uniquely between advertisers and customers, ad server solutions can
use subscriber and network intelligence. They help advertisers deliver specific
messages. Hence, targeted messages are delivered more efficiently. Ad servers
also take care of precise measurements of ad performance and preserve customer
privacy all along.