Marketing to a group of people can be an
incredibly effective way to be sure that your advertisement, or business content,
reaches the exact target audience that you would like to reach. By using email
to send advertisements, a company can reach a targeted audience, with a direct
message to the members of a group. It is a way to send a personal
advertisement, even if the email is the same from person to person.
Image credit: kbuntu / 123RF Stock Photo
Email
marketing is directly communicating a commercial message to a group of people
using email. It usually involves sending advertisements, requesting business,
or soliciting sales. It is meant to build loyalty and brand awareness. By using
emails, a company can connect directly to a person, creating a link between a person
and the company. This encourages loyalty and recognition of the company or brand
itself, and this can lead to the creation of customers.