If you’re looking at boosting your SEO operation

Friday, January 18, 2013

If you’re looking at boosting your SEO operation

The first thing you need to do is focus on the raw data with analytics

Succeeding in business is sometimes as easy as taking a look at all of the input and feedback from your action, finding what is working and amplifying it and dropping what isn’t – and while this isn’t a foolproof method for building a killer business, it’s a lot better than flying by the seat of your pants. The critical thing about this powerful method of looking at your business – especially when it comes to SEO and traffic generation efforts – is to look at the data through the right lenses, not just collecting it and making guesses.

The number one rule about improving anything is you need to consider the results you’re already getting and then move forward from there

The first thing you need to look at to produce results is to analyze your data. You would be shocked - and probably appalled – at the amount of business owners that look into all the different tools, technologies, and methods for crunching data without ever actually applying anything to provoke the feedback in the first place. This is a lot like shopping for the best car insurance when you don’t have a vehicle or license to drive it. A bit of pre-emptive research is essential, sure, but make sure you have some work to draw from.

From there, you’ll need to make sure you have the right tools and technologies in place to give you the answers. There is probably nothing better on the mass market at tracking all of your data while also helping you identify trends and extrapolate answers better than Google Analytics. Totally free and amazingly powerful, you cannot afford to ignore this powerhouse suite of tools.

Too many business owners are cut from the “go with your gut” cloth – and while you want to be able to trust your instincts, tracking and adapting based on historical data will give you the edge you need to improve your bottom line 

Once you’ve set up your system and have given whatever you’re doing an opportunity to show some results, then and only then can you step inside the reports and start focusing on optimization. What you want to be looking for is the indicators of success – and not just marginal success, but the kinds of efforts that are bringing in incredible results all on their own. While some would argue that you should look to shore up your weaknesses, you will grow faster results – and more money – from taking what is already working well and boosting the effectiveness. 

This could be something  as unembellished as a traffic source, a specific marketing campaign, or a landing page offer – whatever it is that is getting the best results from your first evaluation needs to be optimized before doing anything else. Once you’ve pulled that off you can walk to other areas and genuinely start to ramp up the quality of geometric growth that comes from several fine-tuned traffic sources.

About the author –

Joel Mayer has shared search engine optimisation tips.

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