The first thing you need to do is focus on the raw data with analytics
Succeeding in business is
sometimes as easy as taking a look at all of the input and feedback from your
action, finding what is working and amplifying it and dropping what isn’t – and
while this isn’t a foolproof method for building a killer business, it’s a lot
better than flying by the seat of your pants. The critical thing about this
powerful method of looking at your business – especially when it comes to SEO and traffic generation efforts – is to look at the data through the right
lenses, not just collecting it and making guesses.
The number one rule about
improving anything is you need to consider the results you’re already getting
and then move forward from there
The first thing you need to look
at to produce results is to analyze your data. You would be shocked - and
probably appalled – at the amount of business owners that look into all the
different tools, technologies, and methods for crunching data without ever
actually applying anything to provoke the feedback in the first place. This is
a lot like shopping for the best car insurance when you don’t have a vehicle or
license to drive it. A bit of pre-emptive research is essential, sure, but make
sure you have some work to draw from.
From there, you’ll need to make
sure you have the right tools and technologies in place to give you the
answers. There is probably nothing better on the mass market at tracking all of
your data while also helping you identify trends and extrapolate answers better
than Google Analytics. Totally free and amazingly powerful, you cannot afford
to ignore this powerhouse suite of tools.
Too many business owners are
cut from the “go with your gut” cloth – and while you want to be able to trust
your instincts, tracking and adapting based on historical data will give you
the edge you need to improve your bottom line
Once you’ve set up your system and
have given whatever you’re doing an opportunity to show some results, then and
only then can you step inside the reports and start focusing on optimization.
What you want to be looking for is the indicators of success – and not just
marginal success, but the kinds of efforts that are bringing in incredible
results all on their own. While some would argue that you should look to shore
up your weaknesses, you will grow faster results – and more money – from taking
what is already working well and boosting the effectiveness.
This could be something as unembellished
as a traffic source, a specific marketing campaign, or a landing page offer –
whatever it is that is getting the best results from your first evaluation
needs to be optimized before doing anything else. Once you’ve pulled that off
you can walk to other areas and genuinely start to ramp up the quality of
geometric growth that comes from several fine-tuned traffic sources.
About the author –
Joel Mayer has
shared search engine optimisation tips.
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