For most small businesses, a website isn’t necessarily the centralized entry point for most of their clients. What that means is that people don’t usually come to that business simply because they’ve visited the actual website. Thus, traffic for many small to mid-sized business websites is generally small and largely a result of incidental offline marketing techniques.
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Even for the business websites that have committed blogs, most of their traffic is going to happen as a result of the site visitor already knowing about and being familiar with that business.
That means that developing an offline marketing strategy for your website is extremely beneficial in terms of gaining an online presence. If you can rationalize a particular aspect of your business and service on your website, you’ll have an easier time moving it forward as a device produce more clients and customers toward you.
Offline Traffic small business strategy
Developing a small business strategy for offline traffic is pretty straightforward and effective, at least when compared to online traffic generation. If you’re using a traditional business model where clients come to your building, either to purchase products or consulting, you’ve already got an easy way to publicize your online presence to your offline clients.
It doesn’t have to be intrusive, but it should be deliberate.
Referring People to Your Website as a Follow up Resource
One of the easiest ways to do this is to offer something on your website that would be of interest or use to your clients. It can be anything from contact information, to information about a product or whatever suits your particular area of business.
Before they leave, simply refer them to the site as a helpful resource that they can use for free, or if they can’t get a hold of you. It’s simple, but it introduces people to your site in a helpful and the non-intrusive way.
Using Business Cards
If you don’t already have your website’s URL on your business card, get that done as soon as you can. Handing them out is an easy way to show people a doorway into your website that doesn’t seem pushy.
While most people who want to get in touch with you will simply call or email, you can count on at least a handful of those who have your business card going to your website out of curiosity. It’s much more likely that they’ll use your website as a reference point to get in touch with you.
Word of Mouth
The more you mention your website in passing conversation, people are likely to remember that you have a website and pay it a visit next time they’re trying to look up your contact information, or figure out how to get to your office.
Even if, you don’t have a compelling reason to refer someone to your site for specific information, just move it into the conversation so that your clients will at least know it exists.
Making Your Website Central
The high-level view of all your goals for your website is to make that website key to your clients and potential customers. People need to know that your website contains information that can help them and keep them in touch with you when needed.
You’ll have to adjust based on whether or not you’re selling a product or some other kind of service, but just be sure that you’re building traffic from the following that you already have in the offline world.
Getting those people interested in your website will be easier than you think, especially when you consider that they’re already interested in your business.
About the Author-
Jason Bayless is associated with BestSEOCompanies.com.